Core E: Outreach, Recruitment and Engagement

ORE staff back row, left to right: Mike Kincade, Nancy Coppelman, Hadley Hustead and Lenore Jackson-Pope. Front row: Dorene Rentz, PsyD







Our Mission

The Massachusetts Alzheimer’s Disease Research Center (MADRC) conducts extensive research, training and outreach programs. Our center has been at the forefront of dementia research and care since 1984. 

To accomplish our important work, Massachusetts General Hospital (MGH) and the Brigham and Women’s Hospital (BWH) work closely together under the MADRC umbrella to support our goal of finding a cure for Alzheimer’s disease and related dementias. 

Our Work 

The Outreach Recruitment and Engagement (ORE) Core supports MADRC by educating professionals and the public about the cutting-edge research happening at our center. Our work focusses on raising awareness about early detection, emphasizing the importance of receiving a medical diagnosis for Alzheimer’s disease and related dementias, and providing extensive resources for the public and medical professionals, like primary care physicians.

In addition, we provide information that supports participant recruitment efforts for observational studies and clinical trials, across BWH and MGH, for Alzheimer’s and related dementia research. 

Dorene Rentz, PsyD
MADRC ORE Core Director








Our Leadership

Dorene Rentz, PsyD leads the MADRC ORE core as the Director. She has a dual appointment to BWH and MGH neurology. Dr. Rentz is the Clinical Core Director of the Harvard Aging Brain Study, Co-Director of the BWH Center for Alzheimer Research and Treatment (CART), and Professor of Neurology at Harvard Medical School. 

Our Resources

The ORE core offers many educational programs and resources for the community and professionals. Click on the links below to access our materials. 




For more information about community resources, contact Nancy Coppelman at


For more information about professional resources, contact Lenore Jackson-Pope at